Detailed Case Study:
NOC Integrated

Problem Statement:

NOC Integrated faced challenges with their outdated website, which lacked brand consistency and effective user engagement.

Challenges:

• Integrating a cohesive brand identity.
• Designing a user-friendly interface.
• Ensuring the website meets industry standards and regulations.
• Incorporating modern design elements inspired by the client’s new preferences.

Action/Strategy:

• Approach: Ensure brand consistency across the website. Incorporate elements from the client’s preferred websites to align with their vision.
• Implementation: Developed a brand style guide to ensure uniformity. Utilized photography in creative way. Designed a responsive layout for various devices. Proposed and presented a hero section, which received client approval.

Proposed Solution:

• Hero Section: Presented a hero section that captures attention and effectively communicates the brand’s core message. The hero section was approved, setting the direction for the rest of the design.
• New Design Elements: Added interactive elements and sleek designs inspired by the reference websites. Focused on intuitive navigation and accessibility.

Results:

• Outcome: Initial results from the updated design show a significant improvement in user engagement. Positive client feedback on the new design direction.
• Metrics: Expected improvements in site traffic and user interaction, to be measured post-launch.
• Client Feedback: NOC Integrated’s new design direction perfectly captures our brand identity and brings a modern touch to our digital presence.

Current Status: The updated website is in development, with continuous client feedback integration. Ongoing support and updates are planned post-launch to ensure sustained performance and alignment with client needs.

Resources: Adobe Creative Suite for design. WordPress for development.